Ep 8. Gettin' Jigger With It

In the seventh season of Bar Rescue, famous nightlife expert Jon Taffer travels around the United States helping struggling bars overcome their problems and transform into successful businesses. In episode 8, "Gettin' Jigger With It", Taffer visits a bar in Killeen, Texas, called the R-Place, which is on the verge of being permanently shut down due to its poor performance.

The R-Place is owned by a couple, Robin and Chris, who have invested their life savings into the bar and have been struggling to make it successful for over two years. The bar is located next to a popular military base but despite the potential customer base, the R-Place has been struggling to attract and retain customers. When Taffer and his team arrive, they find a bar with an identity crisis - trying to be both a country-themed bar and a nightclub - resulting in a confusing and unattractive atmosphere for most customers.

As Taffer and his team start to analyze the bar, they identify several issues that need to be fixed. The first issue is the lack of clear branding and a consistent theme. The bar has mismatched decor and lacks a clear identity. Taffer suggests that the owners rebrand the bar as a country-themed bar and focus on attracting military customers. To achieve this, Taffer and his team give the bar a complete makeover, setting up cowboy-themed decor, new furniture, and a clear signage to help people identify the bar from the outside.

The second issue is the bar's lack of involvement in the community. The R-Place has failed to build relationships with other local businesses and residents in the area. To fix this, Taffer devises a plan to establish the bar as a community hub. He enlists the help of some of the regular customers to help with community service events and invites popular local country bands to perform live music at the bar.

The third issue is the bar's poor management and service. Taffer's team trains the staff on how to prepare drinks, serve customers, and create an efficient work environment. Taffer introduces a new point-of-sale system to help the bartenders manage the orders more effectively. He also hires an experienced bartender, Rob, to help the staff improve their mixology skills and create new and exciting drinks for the bar's menu.

The fourth issue is the bar's lack of social media presence. Taffer creates a social media campaign to help promote the bar and attract new customers. The team takes pictures of the bar's new decor, drinks, and special events and shares them on the bar's social media accounts to increase the bar's visibility.

As the end of the episode approaches, Taffer unveils the new and improved R-Place to the owners and the community. The bar now has a clear identity as a country-themed bar and community hub, and the customers are excited about the new decor, drinks, and live music. Taffer presents the owner with a new point-of-sale system to help the staff manage the bar's orders more efficiently, and the team are happy to have a new and improved work environment. The R-Place has transformed into a successful business, and the owners are thrilled with the results.

The episode, "Gettin' Jigger With It", is an exciting and suspenseful journey through the challenges and successes of a bar transformation. The viewers get to witness the owners' transformation from struggling and disheartened to motivated and excited about their new business. Jon Taffer's expert guidance and leadership skills make the transformation possible, and the viewers can learn a lot about what it takes to run a successful bar. The episode is informative, entertaining, and inspirational, and it highlights the importance of creating a clear brand identity, building relationships with the community, providing excellent customer service, and having a strong social media presence.