Ep 4. Antisocial Media

In Bar Rescue season 7 episode 4 titled "Antisocial Media," renowned bar expert Jon Taffer visited a struggling bar in Peoria, Arizona called the Haymaker. The bar was owned by a couple, Jesse and Lindsay, who had put all their savings into the bar but were not seeing a return on their investment.

Upon arrival, Jon noticed that the bar was dingy and cluttered with a lack of direction in terms of decor and branding. He also observed that the staff had poor communication skills and lacked proper training, which resulted in longer wait times and unhappy customers.

One of the biggest issues Jon discovered was the bar's social media presence, which was practically non-existent. He found that the bar did not have a website or a Facebook page, and the owner, Jesse, did not know how to utilize social media to attract customers. Jon stressed the importance of social media and its impact on the success of any business in today's world.

After speaking with the owners and employees, Jon decided to implement several changes to rescue the bar. He brought in a new mixologist to revamp the drink menu and train the bartenders on how to make quality drinks efficiently. He also hired a branding expert to design a new logo and exterior signage to improve the bar's visual appeal.

Additionally, Jon worked with the staff to improve their communication skills and speed of service, creating a more efficient atmosphere for customers. But the main focus was social media, and Jon worked closely with the owners to create a Facebook page and start posting regularly to showcase the bar's new menu items and events.

One of the most dramatic changes involved transforming the bar's outdoor patio space, which was previously unused. Jon brought in a team to demolish the old patio and install a brand new one complete with custom furniture, a new bar, and a fire pit. The new outdoor space was a hit with customers, and Jesse and Lindsay were thrilled with the transformation.

Finally, Jon sat down with the owners to discuss their financials and create a new budget, which included reallocating expenses and focusing on generating more revenue.

Overall, Jon Taffer's Bar Rescue team was able to help the Haymaker turn things around and create a more profitable and successful business. The team's emphasis on social media and branding provided a much-needed boost to attract new customers and increase visibility in the community.