Ep 6. Jon T, He Don't Like It

Jon Taffer is back and ready to transform another struggling bar in the new season 3 episode 6 of Bar Rescue. In this episode, Jon visits Tempe, Arizona to help out a bar named Brick and Barley. The bar was once known for its great food and craft beers, but in Jon's opinion, the current owner is bringing it down.

The owner, John, has been in the bar industry for over 20 years, but it seems like he's burnt out and lost his passion. He's let the bar slip into a state of disrepair, and the staff is unmotivated and unprofessional. Jon quickly realizes that the first thing that needs to happen is for John to get his passion back, so he arranges for John to meet with his old mentor, a successful bar owner named Matt.

Matt talks to John about his love for the industry and tells him that he needs to get back to the basics. John realizes that he's been relying too much on the success of the past and needs to start over and rebuild from the ground up.

Jon then focuses on the staff. He notices that the bartenders aren't measuring their pours correctly, resulting in over-pouring and lost profits. He also observes that the servers aren't knowledgeable about the menu and often give incorrect information to customers. Jon brings in two industry experts to train the staff on proper pouring techniques and how to provide the best customer service possible.

Next, Jon assesses the decor of the bar. He finds it outdated and uninviting. He wants to create a space that customers will want to spend time in and enjoy. Jon brings in a designer to give the space a more modern and inviting look. The designer suggests removing the dark colors and replacing them with lighter, brighter ones. She also recommends removing some of the clutter and creating a more open space.

But the biggest challenge Jon faces in this episode is the menu. The food has received negative reviews, and many dishes aren't selling. Jon brings in Chef Hugh, who suggests a complete overhaul of the menu. He creates a new menu that features more appetizers and shareable plates, as well as more vegetarian options. The new menu is designed to match the bar's craft beer selection and has something for everyone.

At the end of the episode, Jon unveils the new and improved Brick and Barley to John and his staff. The improvements are immediately noticeable, and everyone is excited to start fresh and bring customers back to the bar. John is grateful to Jon and the entire Bar Rescue team for giving his bar a second chance, and he's determined to make it a success.

Overall, this episode of Bar Rescue shows how a passionate bar owner can lose their way and how important it is to get back to basics. Jon and his team help John and his staff rebuild the bar from the ground up and create a space that customers will love. The episode is full of valuable lessons for anyone in the bar industry or those looking to start their own business.