Ep 18. A Bar Full of Bull

In Bar Rescue season 3 episode 18, titled "A Bar Full of Bull," renowned bar and nightlife expert Jon Taffer travels to a struggling bar in Oklahoma called the Black Sheep. The bar, which is located in a college town, has been losing money due to a lack of proper marketing and management.

Upon arrival, Jon discovers that the Black Sheep is suffering from a severe identity crisis. The owners, John and Rose, are at odds over the direction of the bar. Rose wants to create a family-friendly atmosphere that caters to the college community while John wants to focus on bull riding and create a bar that caters to a rough-and-tumble cowboy crowd. This conflicting vision has left the Black Sheep without a clear identity and has driven away potential customers.

Jon begins by observing the bar's staff and operation, and soon realizes that there are numerous issues plaguing the establishment. There are communication problems between the staff, with some employees not even knowing basic information about the menu or bar operations. The bar is not properly stocked, with certain drinks and ingredients unavailable for customers. The kitchen is also in disarray, with food being prepared haphazardly and not to proper standards.

Jon then sits down with John and Rose to discuss his findings and to come up with a plan to save the bar. He advises them to focus on a target demographic and to stick to a clear concept for the bar. Jon also brings in a mixologist to create a new cocktail menu that reflects the bar's new direction. Additionally, he brings in a chef to revamp the bar's menu and train the kitchen staff to prepare food properly.

Next, Jon turns his attention to the staff. He provides them with intensive training on how to properly prepare drinks and serve customers. He also enlists the help of a local bull-riding expert to train the staff on how to safely operate a mechanical bull, which will be a key part of the bar's new concept.

With everything in place, Jon helps John and Rose unveil the new and improved Black Sheep. The bar's interior has been redecorated to reflect the new concept, with cowboy-themed decor and a mechanical bull as the centerpiece. The new cocktail and food menus are also introduced to the public, and the staff is ready to provide top-notch service.

The grand reopening is a success, with a large crowd of customers filling the bar. The mechanical bull is a hit, with customers lining up to take a turn. The new concept has brought in a fresh clientele, and the Black Sheep is once again thriving.

Overall, Bar Rescue season 3 episode 18 showcases Jon Taffer's ability to save struggling bars by identifying key issues and coming up with a clear plan of action. By rebranding and refocusing the Black Sheep, Jon helps John and Rose save their business and provides a roadmap for success in the future.