Ep 12. Don't Judge a Booze by its Bottle

In season 3 episode 12 of Bar Rescue, the episode entitled "Don't Judge a Booze by its Bottle," Jon Taffer is called upon to help a struggling bar in Erie, Pennsylvania. The bar, called The Arena, is owned by a former professional wrestler named Tommy Dreamer. Despite its promising location near a major sports arena, The Arena is failing due to a variety of issues including poor management, lackluster service, and a confusing and unappetizing menu.

Upon arriving at The Arena, Taffer is immediately struck by the lack of energy and enthusiasm from the staff. He quickly identifies that the root of many of the bar's problems lies with Dreamer himself. Although Dreamer has a great deal of passion for the bar and its concept, he admits to Taffer that he has been spread thin due to his wrestling career and other business commitments. Taffer sets out to help Dreamer get back on track and regain his focus on the bar.

The first thing Taffer does is to revamp the menu, which he identifies as one of the biggest weaknesses of the bar. He brings in an expert chef who helps to create a new menu filled with inventive bar food that is both exciting and flavorful. Taffer also works with Dreamer and his staff to implement systems for managing inventory and tracking profits, which he believes will help to increase revenue and profits for the bar.

As part of his efforts to rebrand The Arena, Taffer also helps to create a new signature cocktail for the bar. The cocktail, called the "Dreamer Martini," is a nod to Tommy's background in wrestling and his passion for the bar. Taffer designs the drink to be visually striking and tasty, with a layer of blue Curacao on top and a base made from lemonade and vodka.

In addition to overhauling the menu and developing new systems for the bar, Taffer also works to revamp the physical design of The Arena. He brings in a team of designers who help to brighten up the space with new lighting fixtures, colorful murals, and other decorative touches. Taffer believes that the new design will help to create a more inviting atmosphere for customers and encourage them to stay longer and spend more money.

Throughout the episode, Taffer also focuses on improving the training and skills of the bar staff. He coaches them on how to engage with customers, upsell items, and create an overall positive experience for everyone who comes through the door. He also emphasizes the importance of teamwork and communication, and works with the staff to develop a new system for managing orders and maximizing efficiency.

By the end of the episode, Taffer's hard work and dedication pay off as The Arena is transformed into a vibrant and profitable bar. The staff is re-energized and motivated, the menu is filled with exciting new offerings, and the physical space is completely revitalized. Dreamer is thrilled with the changes that Taffer has brought to the bar, and expresses his gratitude for the opportunity to work with him. Overall, "Don't Judge a Booze By Its Bottle" is a testament to the power of hard work, dedication, and creative problem-solving in the bar and restaurant industry.