Ep 11. The Dirty Truth: Yo-Ho-Ho and a Bottle of Dumb

In Bar Rescue season 2 episode 11, titled "The Dirty Truth: Yo-Ho-Ho and a Bottle of Dumb," host Jon Taffer travels to Hookah House in Fort Lee, New Jersey. The bar is co-owned by two brothers who have no experience in the industry and are struggling to keep the business afloat. Taffer discovers that the bar is filthy and infested with cockroaches. He also observes that the staff lacks training and the owners are in over their heads.

As Taffer begins his assessment, he discovers that the bar's pirate-themed decor is confusing and unappealing to customers. The staff is unprofessional and often makes mistakes when taking orders. Taffer realizes that the only way for the bar to succeed is for the owners to take a step back and allow him to take the reins.

After a thorough cleaning and rebranding, Taffer introduces a new menu and cocktail program that is more in line with the Hookah House's demographic. He also creates a system to help the staff become more efficient and organized. As the renovation comes to a close, Taffer brings in a group of customers to test out the new menu and atmosphere.

The verdict is a success, with customers expressing their satisfaction with the new changes. The owners are happy with their bar's transformation, and Taffer leaves them with a new set of skills to run a successful business.

Overall, "The Dirty Truth: Yo-Ho-Ho and a Bottle of Dumb" is a compelling episode of Bar Rescue that demonstrates Taffer's expertise in turning around struggling bars. The episode also highlights the importance of proper training and cleaning as well as the impact of branding on a business.