Ep 10. Bikini Bust

In Bar Rescue season 2 episode 10, titled "Bikini Bust", Jon Taffer travels to Orange County, California to rescue a struggling beach bar called Beach Bum's. The bar is located right on the beach, giving them plenty of potential customers, but despite its prime location, the bar is not doing well.

Beach Bum's is owned by a husband and wife team, Dave and Suzi. Suzi used to be a bikini model and she hired other bikini models to work at the bar. However, their business plan failed because the focus on sex appeal did not bring in enough customers.

When Jon arrives, he immediately notices the lack of organization and cleanliness in the bar. The bar is cluttered with unnecessary items, and the storage areas are disorganized. The bartenders are not properly trained and struggle with basic drink orders. The kitchen is a disaster and serves underwhelming food.

Jon brings in his team to assess the situation, and they agree that the bar needs a complete overhaul. They need to change the theme of the bar, rebrand it, and train the staff to handle the new concept.

Jon meets with Dave and Suzi to discuss their vision for the bar. They are resistant to change and want to keep their original concept. Jon explains that they need to adapt and change their concept to appeal to a broader audience. He presents the idea of a beach party theme with a live DJ and games, complete with custom beach ball cocktails and surfboard tables.

Before implementing the new concept, Jon shuts down the bar for a renovation. His team gets to work, cleaning up the bar, getting rid of unnecessary items, and organizing the storage areas. They paint the walls, replace the furniture with surfboard tables and beach chairs, and install a large outdoor bar. The kitchen is also updated with new equipment and a new menu featuring beach-themed food and drink items.

After the renovation, Jon trains the staff on how to make the new drinks and food items. He also brings in a mixologist to train the bartenders on how to make custom cocktails, including the beach ball cocktail.

On the grand reopening night, the bar is packed with customers. The new theme has attracted a diverse crowd, including families with kids, which was a previously untapped market. The staff is working efficiently and making the new drinks and food items flawlessly. The new ambiance of the bar and the live DJ creates a party atmosphere.

Dave and Suzi are thrilled with the success of the reopening. They are grateful for Jon's intervention and the changes he made to their bar. The new concept is a hit, and their revenue has increased significantly.

In the end, Jon leaves the bar with a newfound sense of optimism, and he is confident that Beach Bum's will continue to thrive with its new identity.