Ep 11. In the Rough

In the latest episode of Bar Rescue, titled "In the Rough," Jon Taffer visits a struggling golf course bar in Florida. The bar is located in a beautiful location, but it's clear that the lack of customers, outdated decor, and poor management have led to its downfall.

As soon as Taffer walks in, he notices that the bar is cluttered, the decor is outdated, and the golf course design is neglected. The staff is unfriendly and uninterested in providing excellent customer service, which Taffer knows is a major issue. He also notices that the bar's reputation has been damaged due to an incident where a drunk customer wandered onto the golf course.

Taffer's first step towards rescuing the bar is to sit down with the owner and discuss the problems he has identified. The owner expresses his frustration and talks about the difficulties he has faced in financing the bar's operations due to his lack of income and lack of experience in the bar industry.

Taffer then takes a closer look at the bar's menu and realizes that it is too large and doesn't have any focus. The food is also not fresh or of high quality, which is a major turnoff for customers. He decides to revamp the menu and focus on providing fresh, healthy, and high-quality food to patrons.

Next, Taffer takes a closer look at the bar's decor and design, which is outdated and doesn't reflect the bar's location. He decides to give the bar a complete makeover, investing in new furniture, lighting, and design elements that create a more welcoming and stylish environment.

As the staff begins to learn more about providing excellent customer service, Taffer decides to organize a grand reopening party to promote the new and improved bar. The party is a huge success, with the bar's new look and focus on service and high-quality food generating a lot of positive feedback from patrons.

At the end of the episode, Taffer is pleased with the bar's transformation and is optimistic about its future success. He leaves the bar's owner with some key advice on how to maintain the quality of service and food moving forward, and urges him to take advantage of the bar's new positive reputation in the community.

Overall, "In the Rough" is another successful episode of Bar Rescue, highlighting the importance of customer service, quality food, and attention to detail in the bar industry. The transformation of the golf course bar in Florida is a testament to these values, and a reminder that with the right approach, even struggling businesses can be resurrected and thrive once again.