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American Weed was a documentary-style reality television series that aired on National Geographic Channel in 2012. The show followed the activities of a group of activists, entrepreneurs, and law enforcement officials involved in the rapidly evolving legal cannabis industry in Colorado. The central figure of the show was Jeremy Schwartz, a cannabis activist and business owner who hoped to bring about meaningful change in the way marijuana was regulated and perceived by society.

Throughout the series, viewers witnessed the challenges and triumphs of Schwartz and his team as they navigated the complex world of legal marijuana. At the time of filming, Colorado had recently become the first state in the United States to legalize marijuana for recreational use, and Schwartz and his colleagues were at the forefront of this movement. They worked tirelessly to promote the benefits of marijuana and to combat the stigma associated with its use.

One of the main plotlines of the show was the struggle between Schwartz and the federal government, which still considered marijuana a controlled substance and therefore illegal under federal law. Schwartz, who owned a dispensary that sold marijuana to both medical and recreational users, was constantly under threat of federal prosecution. He and his team also worked to challenge the government's classification of marijuana as a Schedule 1 drug, which meant it was considered to have no medical value and a high potential for abuse.

Another major theme of the show was the economic impact of legalized marijuana on local communities. The show highlighted the various businesses that had sprung up around the legal marijuana industry, from growers and dispensary owners to security firms and marketing agencies. While some people in Colorado embraced the new industry, others remained skeptical or actively opposed to it. The show explored both sides of the debate, presenting the viewpoints of law enforcement officials who worried about the impact of increased marijuana use on public safety, as well as business owners who saw the burgeoning industry as a source of jobs and tax revenue.

Throughout the series, Jeremy Schwartz emerged as a charismatic and passionate advocate for legal marijuana. He and his team worked tirelessly to educate the public about the benefits of marijuana and to fight against the stereotypes and misconceptions that surrounded it. Schwartz was also not afraid to confront those who opposed his viewpoint, engaging in heated debates with anti-marijuana activists and law enforcement officials.

Overall, American Weed was a fascinating and informative look at the evolving landscape of marijuana regulation and use in the United States. While the show focused primarily on Colorado, its themes were relevant to the national conversation around marijuana legalization that continues to this day. Through the lens of Jeremy Schwartz and his team, viewers gained a deeper understanding of the benefits and challenges of legal marijuana, and the work that activists and business owners are doing to shape the future of the industry.

American Weed is a series that ran for 1 seasons (10 episodes) between February 22, 2012 and on National Geographic