Ep 20. Follow the Juul Money

In season 15 episode 20 of American Greed, titled "Follow the Juul Money," viewers are taken into the world of vaping and the rise of Juul, the popular e-cigarette brand. The episode introduces viewers to the genesis of Juul Labs and how it became a cultural phenomenon, particularly among young people.

Although the product was marketed as a safer alternative to traditional cigarettes, C-suite executives at Juul Labs allegedly knew that the product was highly addictive. The episode depicts how Juul Labs purposefully targeted young people with candy-flavored e-juice and slick advertising campaigns that featured models in stylish clothing.

As Juul became more popular, a slew of counterfeit products hit the market. To combat the influx of knock-offs, the company launched a rigorous anti-counterfeit operation. But once again, this was allegedly all part of a ploy to drum up more business.

The episode then takes a closer look at the infamous "teen vaping epidemic." Public health officials and parents started sounding the alarm bells over a sharp increase in teen vaping. The FDA launched an investigation into Juul Labs, alleging that the company was marketing to minors and failing to disclose the true nicotine content of its products.

The episode also delves into the legal battles that ensued as Juul's stock value plummeted. Investors sued the company, alleging that executives made misleading statements about the safety of the product. Meanwhile, Congress held hearings to scrutinize the company's marketing tactics and impact on public health. The episode features interviews with experts and insiders who give further insight into the inner workings of Juul Labs and the vaping industry at large.

Overall, "Follow the Juul Money" presents an in-depth look at the rise and fall of Juul Labs. The episode shines a light on the dangerous tactics that companies will use in order to make a profit, even if it means putting public health at risk. Viewers will also gain a better understanding of the larger societal issues surrounding vaping, such as addiction, marketing to minors, and the regulation of new and emerging industries.