Ep 10. Platform Power
- TV14
- February 8, 2017
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6.0 (25)
In this episode of America's Next Top Model, titled "Platform Power," the contestants are faced with a challenge that will test their ability to influence and connect with their audiences. The models are tasked with creating and producing a digital campaign for a brand, using their platforms to showcase their creativity and marketing skills.
The contestants are divided into two teams, and each team is given a different brand to work with. They must come up with a concept for their campaign, plan and execute a photoshoot, and create a social media strategy to promote their campaign. The teams must work together, using their individual strengths and talents to create a cohesive and effective campaign.
As they work on their campaigns, the models face obstacles and setbacks. Some struggle with creative direction, while others have difficulty working together as a team. But they all push through the challenges, determined to produce a campaign that will impress the judges.
After the campaigns are presented, the models face the judges for their critiques. The judges are impressed by the creativity and marketing strategies used in both campaigns, but ultimately, one team comes out on top. The members of the winning team are rewarded with a special opportunity to showcase their skills in an upcoming challenge.
As the competition heats up, tensions rise between the models. They must constantly navigate the competitive environment, while also building their own personal brands and staying true to themselves. With only a few episodes left, the pressure is on to prove that they have what it takes to be America's Next Top Model.
Throughout this episode, viewers will see the models strategize, create, and execute their marketing campaigns. They will witness the challenges they face as a team and as individuals, and watch as they receive constructive criticism from the judges. This episode showcases the importance of branding and marketing in the fashion industry, and the power of social media in shaping public perception.
