Ep 1. Episode 1

In the first episode of "Abstract: The Art of Design" we are introduced to the world-renowned graphic designer, Paula Scher. Scher is the mastermind behind the logos and designs of many iconic brands such as Citibank, Microsoft Windows, Target, and the Public Theater. The episode delves deep into Scher's design process and provides a glimpse into the mind of a creative genius.

Scher's career spans several decades, and she has seen the industry transform right before her eyes. With her signature style of bold typography and playful use of color, Scher has made a name for herself in the world of graphic design. She has redefined what it means to be a designer, and her work has influenced a generation of creatives.

The episode explores Scher's various projects, including her work for The Public Theater in New York City. Scher was tasked with creating a bold identity for the iconic theater, and her final design was a hit. She merged the identities of the two organizations, the New York Shakespeare Festival and the Public Theater, to create a logo that symbolized the rich history of the theater while also showcasing its modernity.

Scher's work for Citibank is also showcased in the episode. Her design for Citibank's credit card got people talking, and it became one of the most successful credit card designs. Scher saw the logo as a canvas, and she pushed the boundaries of what was possible with the design. She experimented with the size and placement of the letters, creating a dynamic logo that quickly became iconic.

In addition to Scher's career, the episode explores her personal life, including her upbringing in Washington D.C. and her experience in the male-dominated field of graphic design. Scher's passion for design is apparent in every aspect of her life, and she is truly in her element when she is creating.

The episode also features interviews with Scher's colleagues and peers, who offer insight into Scher's design process and the impact she has had on the industry. We hear from luminaries such as Michael Bierut, a partner at Pentagram and a longtime friend of Scher's, who describes her as "an absolute force."

Overall, the first episode of "Abstract: The Art of Design" provides a fascinating look into the world of graphic design through the eyes of one of the most influential designers of our time. Scher's work has left an indelible mark on the industry, and her talent and creativity continue to inspire and influence new generations of designers.