Watch 8 Steps to your successful Public Relations strategy

1969
1 Season

Vladlena Taraskina's show, "8 Steps to Your Successful Public Relations Strategy" is a comprehensive guide to help businesses and individuals craft an effective PR plan to boost their reputation and achieve their goals. The show is presented in an easy-to-follow format, with each step broken down into actionable strategies that viewers can implement immediately.

The first step is to define your goals and target audience. Taraskina emphasizes the importance of having a clear understanding of what you want to achieve through your PR efforts and who you want to reach. This involves conducting research and developing buyer personas to guide your messaging and outreach.

The second step is to cultivate relationships with the media. Taraskina gives tips on how to forge connections with journalists and media outlets, including how to pitch stories and build rapport with reporters.

Next, Taraskina focuses on content creation and distribution. She stresses the importance of producing high-quality content that is relevant to your target audience and showcases your expertise. She also provides strategies for maximizing the reach of your content through social media and other channels.

Step four is all about crisis management. Taraskina offers advice on how to prepare for potential PR crises and how to respond if one occurs. She emphasizes the importance of transparency, honesty, and swift action in mitigating the damage of a crisis.

The fifth step is to measure and analyze your results. Taraskina provides guidance on how to track the success of your PR efforts, including how to set goals and key performance indicators and how to use analytics tools to monitor your progress.

In step six, Taraskina discusses the art of storytelling. She explains how to craft compelling stories that resonate with your target audience and build brand loyalty.

Next, Taraskina explores the world of influencer marketing. She shares strategies for identifying and partnering with influencers who can help build your brand and reach new audiences.

Finally, Taraskina offers advice on how to build a strong brand identity. She explains how to develop a brand voice and aesthetic that resonates with your target audience and how to maintain brand consistency across all channels.

Overall, "8 Steps to Your Successful Public Relations Strategy" is a must-watch show for anyone looking to boost their PR efforts and improve their reputation. Taraskina's expertise and practical advice makes this show a valuable resource for businesses, entrepreneurs, and individuals alike.

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Seasons

13. Wrap up

This is a wrap up lecture to the course, where I summarise the main points and give final tips.

12. How to organize your PR

This is an overview of a tool, which will help you to structure your PR communications.

11. Use this database with journalist contacts

This is an overview of the database with contacts of journalists and how you can use it for your PR strategy.

10. How to get contacted by the press

This is an overview of a great tool, which will help you to find contact information to journalists.

9. Step 8 - Keep in touch

This lecture is about the importance of building long term relations with the journalists

8. Step 7 - Spread the word

In this lecture you will find out what you should do after the article was published and how to maximise the effect from the article.

7. Step 6 - Follow up

In this lecture I talk about how you should follow up with the journalists.

6. Step 5 - Reach out

After completing this lecture you will know how to reach out to the press, main do's and dont's

5. Step 4 - Create an email campaign

In this lecture I talk about how to write a first email to the press, how it should be structured and what it should include.

4. Step 3 - Make a list

After completing this lecture you will find out how to make a list of press contacts and what kind of information you need to be collecting.

3. Step 2 - Prepare your press page

In this lecture I talk about the press page and how it should be structured.

2. Step 1 - Clarify your message

This is step 1 to the successful PR strategy, where I talk about the importance of clarifying your message before you start reaching out to the press

1. Introduction

This is an introduction lecture to the course, I talk about how this course is structured and main benefits.

Description

In step six, Taraskina discusses the art of storytelling. She explains how to craft compelling stories that resonate with your target audience and build brand loyalty.

Next, Taraskina explores the world of influencer marketing. She shares strategies for identifying and partnering with influencers who can help build your brand and reach new audiences.