Ep 7. Cougars

Liz Lemon, the showrunner of "The Girlie Show," is on a quest to find love. When she realizes that her options are limited to younger guys at the office or older men who are married, she decides to give up on dating altogether. Meanwhile, Jack Donaghy, the network executive, is dealing with a crisis of his own. He needs to please an important advertiser, but when their spokesperson dies, he is tasked with finding a replacement.

To solve his problem, Jack enlists the help of Kenneth Parcell, an eager page who is always ready to do whatever it takes to please his boss. Kenneth suggests that they hire his grandmother, a shameless and flirtatious woman who fits the bill of the advertiser's ideal spokesperson: a "cougar."

Liz is appalled by the idea of using an older woman to sell a product, but Jack tells her that it's just business. As the rehearsals for the commercial begin, Liz sees firsthand the power of the cougar: the camera crew is mesmerized by Kenneth's grandmother, and even the male actors on the set can't resist her charms.

While Liz begrudgingly accepts the use of the cougar in the commercial, she is annoyed by the attention that the actress is getting from her younger staff members. She tries to warn them about the dangers of getting involved with an older woman, but they don't listen.

As the commercial shoot progresses, it becomes evident that Kenneth's grandmother is taking things a step too far. She starts flirting with everyone on the set, including Liz's new love interest, Jamie, a young coffee boy from the network. Liz is furious and realizes that Jack's decision to use the cougar was a big mistake.

In a moment of clarity, Liz decides to confront Jack about his decision. She tells him that the use of the cougar is not only offensive, but it's also wrong. Jack, who initially dismisses Liz's concerns, eventually realizes that he made a mistake. He apologizes to Liz and decides to pull the commercial.

The episode ends with Liz and Jamie going on a date, Kenneth's grandmother leaving the network after causing too much trouble, and Jack realizing that he needs to be more aware of the sensitivity of his employees' feelings.

Throughout the episode, we see Liz struggling with the idea of aging and feeling like she is running out of time to find love. Her concerns are relatable, and her character is endearing as she tries to navigate the world of dating. The use of the cougar as a marketing tool is offensive, but it serves as a commentary on how society views women as they get older. Overall, the episode is a funny yet poignant look at the challenges of aging and finding love in a media-driven world.