YouTube Star Grace Helbig Lands TV Show on E!
by Andy Neuenschwander
Grace Helbig is jumping from the small screen to the slightly larger screen.
Helbig, who has made her fame as a YouTube personality, has landed herself a show on E! currently titled "The Grace Helbig Project." The show will have a pretty quick turnaround in development, as the E! network plans to premiere the show sometime in April.
That means that Helbig's show is likely to be some kind of comedy/talk show hybrid, leaning more on celebrity interviews, improvisation and audience participation than scripted segments.
In fact, E! has made an effort in the past couple of years to make more social-media-friendly shows, such as Ross Matthews' "Hello Ross," in order to engage audiences in real time. With Helbig wielding almost a million followers on Twitter and more than two million subscribers on YouTube, she's primed for bringing the Internet crowd to television sets.
This won't be Helbig's first appearance on the network: she recently guest starred on an episode of "The Soup," introducing reality show clips with host Joel McHale.
"Congratulations to E! for giving an Internet-obsessed introvert a talk show," Helbig said in a statement. "I’m looking forward to working with humans."
It remains to be seen as to whether Helbig's huge Internet following will translate into ratings on a cable network, as the YouTube-to-cable transition has had mixed results in the past: "Fred," aka Lucas Cruikshank, had a marginally successful movie but his Nickelodeon TV show fared much worse, while the "Annoying Orange" managed two seasons on Cartoon Network.