YouTube to Launch Slate of New Series Featuring Big Stars
by EG
YouTube continues to line up some big-name talent for its slate of originals, but shows with stars including Kevin Hart and Ellen DeGeneres will stream with ads instead of on its subscription-based service, Red.
The Google-owned streamer has tapped Hart, DeGeneres, Demi Lovato and YouTube stars Rhett & Link and The Slow Mo Guys for new projects, The Hollywood Reporter has confirmed. The deals come a few days after YouTube announced Ryan Seacrest-produced competition series Best. Cover. Ever., which will also debut on its ad-supported product.
The early projects in this new ad-supported original-programming push, announced Thursday evening as part of YouTube's annual advertiser pitch known as Brandcast, are all unscripted series. DeGeneres, through Ellen Digital Ventures and ellentube Studios, is offering a look behind the curtain of her daytime show in a series called Ellen's Show Me More Show, which will stream twice a week. Comedian Hart is hosting exercise series Kevin Hart: What the Fit?, which is produced by Lionsgate for his Laugh Out Loud channel on YouTube. Rhett & Link are adapting their YouTube-born Good Mythical Morning series, turning it into a long-form morning show. And special-effects YouTubers The Slow Mo Guys will release The Super Slow Show.
Read the rest of this article at The Hollywood Reporter.
Ellen DeGeneres is the star of The Ellen DeGeneres Show. Kevin Hart has recently appeared in the concert film Kevin Hart: What Now?? and the comedy Central Intelligence.