Yidio Video of the Day: Superbowl Ad Preview - Pepsi Spends Millions on Silence
by Richard Sharp
In 1952, legendary American composer John Cage released what he believed was his "most important work." Entitled 4′33", the composition consisted of nothing but complete silence from the musician, who was instructed to stand entirely mute throughout the duration of the performance.
A little bit crazy? Yup. But in using silence as the star of their latest Super Bowl ad, we think Pepsi is crazy like a fox.
Think about it. You're sitting around the couch, swingin' around your Terrible Towel with reckless abandon, washing down your Funjuns and seven layer dip with a cold malted beverage, when all of the sudden the TV goes silent.
What are you gonna do? The same thing we are...
Watch:
John Cage's 4'33":