Why Did Emma Watson's 'The Circle' Bomb?
by EG
Stardom can be a very perishable commodity at the modern box office.
Over the weekend, the thriller The Circle, starring Emma Watson as a young woman working for a nefarious high-tech company, opened to disheartening $9.3 million from 3,163 theaters.
That's in stark comparison to Watson's other movie still in the marketplace, Disney's blockbuster Beauty and the Beast, the live-action update of the 1991 animated classic that has grossed north of $1.14 billion to date globally. (Watson rose to fame upon playing Hermoine Granger in the Harry Potter film franchise.)
Watson — who rose to fame upon playing Hermoine Granger in the Harry Potter film franchise and then achieved a whole new level of success with Beast — actively promoted her new movie via her Twitter account, which has nearly 25 million followers. She also participated in a traditional media junket, including a visit to The Tonight Show Starring Jimmy Fallon late last week.
But The Circle is another reminder that star power has to be matched with the right vehicle for it to ignite.
Read the rest of this article at The Hollywood Reporter.
Emma Watson has also had box-office disappointments with The Perks of Being a Wallflower, The Bling Ring, Colonia and Regression.