'Walking Dead' Season Premiere Sets New Series-Low Ratings Record
by EG
Just days after AMC gave a peek at a new spinoff of The Walking Dead, the parent series aired its lowest-rated episode ever. The season 10 premiere saw a viewership drop off of 77% from the highest-rated episode, the season 5 premiere. No longer a juggernaut, even in the confines of Sunday night, this week's TWD episode was easily bested by both NFL football and The Simpsons. Read on for details.
Via Deadline.
A Soviet era satellite crashing to Earth was a major plot point in the Season 10 opener of The Walking Dead as AMC’s zombie apocalypse series fell double-digits among viewers to an all-time series low.
However, even more than last year, the audience of 4 million that the October 6 “Lines We Cross” episode snared doesn’t actually tell the whole story – at least not in this era of television.
The tale that is told is TWD fell 34% in sets of eyeballs from the kick-off to Season 9 on October 7 last year. That’s also a slide of 3% in total viewers from the previous series low of Season 9’s 15th episode, the “The Calm Before” of March 24 this year.
Among adults 18-49 and adults 25-54, the Season 10 debut crumbled 44% and 34% from the 2018 premiere to 1.4 and 1.9 ratings respectively. Those are also all-time debut lows and for the former at least, also a series low.
Yes, those numbers look bad, even in an era of small screen live + same day declines across both broadcast and cable.
Get the rest of the story at Deadline.
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