'Walking Dead' Has Another Ratings Drop
by EG
The good news for The Walking Dead is that the series didn't see a hge ratings drop from its mid-season premiere to this week's episode. That's significant because there usually is a sizable drop after each premiere. The bad news is that the mid-season premiere had already turned in historically low ratings for the series, and there was a another drop, albeit a relatively small one, for this week's episode.
Via Variety.
This week’s episode of “The Walking Dead” held up well in the ratings from the previous week.
Episode 11 of the AMC show’s eighth season averaged a 2.8 rating in adults 18-49 and 6.6 million viewers in the Nielsen Live+Same Day numbers, down a scant few percentage points from the 2.9 and 6.8 million viewers the show drew last week.
This week’s ratings are something of a mixed bag for the cable zombie apocalypse drama. On the one hand, the meager losses the show posted this week are the smallest such declines the show has seen episode-to-episode this season in Live+Same Day. They are also a far cry from the approximately 20% declines it saw between the midseason premiere and last week’s episode. The show was also still the top-rated and most-watched cable show of the night, with its nearest competition being “Talking Dead” and NBA basketball on ESPN.
On the other hand, the ratings juggernaut is still putting up numbers it has not seen since its first two seasons. The last time “The Walking Dead” drew a 2.8 or less in the key demo was in Season 1. The last time it drew 6.6 million viewers or less was the midseason finale of Season 2. As Variety previously reported, the Season 8 midseason premiere was the lowest-rated midseason premiere in series history, putting up a 3.6 rating in adults 18-49 and 8.3 million viewers.
Get the rest of the story at Variety.
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