Unlimited Movies at the Theater for $10 a Month?
by EG
MoviePass has dramatically slashed the cost of its subscription service to $9.95 a month.
In major cities like New York and Los Angeles, that's less than the cost of a ticket, and especially for an evening show. Theater owners don't lose out, however, since MoviePass pays the difference. MoviePass doesn't include Imax theaters or premium format cinemas.
The new price scheme, which allows a person to see one movie a day, was revealed on Tuesday, along with the announcement that MoviePass has sold a majority interest to Helios and Matheson Analytics, who want to study moviegoing habits.
In the past, MoviePass subscribers have paid as much as $50 a month, though in December the service was offered at $10 per month at 24 Studio Movie Grill locations. That promotion coincided with an investment in MoviePass from Studio Movie Grill.
Read the rest of this article at The Hollywood Reporter.
Not since War for the Planet of the Apes has a movie been able to sustain box-office success as the summer movie season has fallen into the doldrums.