Trump Feud Is Huge Ratings Win for 'Morning Joe'
by EG
If there's a silver lining to President Donald Trump's crass public commentary about MSNBC host Mika Brzezinski and her Morning Joe colleague, Joe Scarborough, it's that viewers are apparently quite interested in their side of the story. Ratings for the A.M. talker surged before the July 4 holiday weekend, securing a rare victory over main competitor Fox & Friends.
Viewership for Friday's Morning Joe climbed 66 percent from the most recent quarterly average, with an average 1.66 million tuning in — per Nielsen Media. In the news demographic of adults 25-54, the show was up even more (73 percent) to an average 408,000. Both stats were enough to push it above typical time slot victor Fox & Friends.
Morning Joe and the rest of the MSNBC lineup, as well as much of cable news landscape, has already been enjoying a helluva year. The recently wrapped month of June has the show up 58 percent in adults 25-54 and 60 percent among total viewers compared to the same month in 2016.
Read the rest of this article at The Hollywood Reporter.
President Trump has also been credited with indirectly improving the ratings of The Late Show with Stephen Colbert and Saturday Night Live.