'Transformers' Continues to Disappoint on Thursday
by EG
Paramount and Hasbro's Transformers: The Last Knight is off to a troubled start in North America, where it earned $8.1 million on Thursday for a muted two-day total of $23.8 million, the lowest start of any title in the franchise.
Prerelease tracking had suggested Transformers 5 would post a five-day domestic debut in the $70 million-$75 million range, notably behind the $100 million North American launch of the last title, Transformers: Age of Extinction, over the three-day June 27-29 weekend in 2014 and the lowest in the Hasbro toy-based series.
Based on Wednesday and Thursday's performance, however, the new film could have trouble clearing $60 million in its opening.
Instead, The Last Knight — similar to recent high-profile summer tentpole Pirates of the Caribbean: Dead Men Tell No Tales — is counting on sizable returns internationally, where it opened to an impressive $47.9 million in China on Friday, the third-best showing of all time for a foreign movie after The Fate of the Furious and Furious 7, which took in north of $60 million.
Read the rest of this article at The Hollywood Reporter.
Wonder Woman and Cars 3 will slug it out for number two this weekend.