'Thor' Trailer Sets New Record for Views
by EG
Marvel's promise of a Thor vs. Hulk battle seems to have re-energized the Thor movie franchise.
The trailer for Thor: Ragnarok, which was unleashed Monday by Disney, the parent company of Marvel, has garnered more than 136 million views in only 24 hours.
It becomes the not only the most viewed Marvel trailer ever, but also the studio's most viewed trailer ever across all its brands, which includes Disney's live-action and animation divisions, Pixar, Star Wars, as well as Marvel.
The Beauty and the Beast trailer was the previous 24-hour record-holder for Disney with 127.6 million views. Star Wars Episode VII: The Force Awakens was viewed 112 million times in that time frame. Captain America: Civil War held the previous Marvel record with 94 million views.
Read the rest of this article at The Hollywood Reporter.