Taylor Swift Promotes ABC Line Up

Taylor Swift has a new album and a love of ABC's Thursday-night dramas. Sounds like a perfect marketing storm to us.

Via The Hollywood Reporter.

ABC has turned to Taylor Swift to help promote the return of its TGIT-branded lineup of Grey's Anatomy, Scandal and How To Get Away With Murder.

Timed with the release of Swift's new single "Look What You Made Me Do," the network on Thursday night rolled out the 30-second promo set to the catchy tune.

Swift is a noted Grey's Anatomy superfan — one of her cats is named Meredith, after star Ellen Pompeo's character on the Shonda Rhimes medical drama. The new TGIT promo is not Swift's first role in Shondaland — Grey's Anatomy featured Swift's "White Horse" in the season five premiere. What's more, Pompeo was among the cameos in Swift's "Bad Blood" video. (It also helps that Rhimes is also a big Swift fan, too.)

Also of note, ABC's Twitter accounts for all three shows used Swift-related hashtags Thursday to join the discussion about both the single as well as the forthcoming album, "Reputation."

Check out the whole story at The Hollywood Reporter.

How excited are you about about Taylor Swift's new album? Excited enough to tune in to ABC to hear some of it? Tell us about it in the comments below.