Taylor Swift and Martin Scorsese Face Off in Theaters This Weekend
by EG
Will Swifties turn out this weekend with as much enthusiasm as they showed last weekend for the debut of Taylor Swift: The Eras Tour? Probably not, and that could be a problem for the film as it tries to stay on top of the box-office charts for a second weekend. On the other hand, it's up against Killers of the Flower Moon, a 3-plus-hour drama from 80-year-old director Martin Scorsese, which is likely to draw little interest from younger moviegoers. It all adds up to a potentially close battle for the top spot. Read on for details.
Martin Scorsese‘s Western crime drama Killers of the Flower Moon has started off its North American box office run with $2.6 million in Thursday previews, while Taylor Swift‘s Eras Tour won the day with $5.9 million as it prepares to leap the $100 million mark domestically sometime on Friday.
From Apple Original Films, Flower Moon reunites Scorsese with two of his go-to actors, Leonardo DiCaprio and Robert De Niro. Lily Gladstone also stars in the film, which is based on David Grann’s book about the murders of Osage Nation tribe members in the 1920s after oil was found on their Oklahoma land.
Swift and AMC Theatres’ Eras Tour — which opened to a record-smashing $92.8 million last weekend in North America and $123.5 million globally — is tipped to win the weekend but the race between the two films could be closer than expected. Concert films can fall off dramatically, and it isn’t out of the realm of possibility that Eras does $25 million or less, even though many box office pundits are predicting $30 million to $35 million. The film, which is losing Imax and Dolby Cinema screens this weekend to Flower Moon, is playing Thursday-Sunday.
Killers of the Flower Moon is a hard one to call. One reason is its lengthy running time of three hours and 26 minutes. Another reason is that older adults, a key demo for the film, don’t always rush out on opening weekend (nearly a quarter of Thursday’s audience was 55 and older).
Further complicating matters, DiCaprio — one of the world’s biggest movie stars — and the rest of the cast haven’t been able to do any publicity since the SAG-AFTRA strike commenced July 14. Apple was able to bank some interviews previous to the strike, and generated headlines around the world when it took Killers of the Flower Moon to the Cannes Film Festival in late May but didn’t reap the benefits of a final publicity blitz by the actors (Scorsese, who has a strong fan base, instead did the heavy lifting solo).
Apple and distribution partner Paramount are hoping for a domestic opening of at least $20 million, although some tracking services have it coming in higher and possibly north of $25 million. Perhaps more important than the opening gross is how Flower Moon performs in the ensuing weeks as awards season unfolds.
While there are no direct comps, the adult-skewing Ford v Ferrari earned $2.1 million in Thursday previews, while Elvis generated $3.5 million (both films opened to roughly $31 million domestically). Thursday exit polls for Flower Moon were promising, with the movie boasting an 87 percent positive rating and a strong definite recommend of 72 percent. Top theaters included cinemas in such Scorsese strongholds as Los Angeles, New York and San Francisco as well in areas close to Osage County, including Oklahoma City and Tulsa.
This weekend marks a turning point for Apple’s film ambitions. Killers of the Flower Moon, costing $200 million, is arguably the biggest event film to date from a tech giant to be given a conventional theatrical release versus going relatively quickly to streaming.
Get the rest of the story at The Hollywood Reporter.