Shazam! Has Impressive Preview Performance
by EG
Shazam! isn't going to be Avengers: Endgame, or even Captain Marvel, but it's still looking like the new DC will have a decent opening weekend. Its take should be enough to win the week. Read on for details.
Via Deadline.
New Line/DC’s Shazam! is shooting toward an estimated $4M-$4.4M tonight from U.S./Canada shows starting at 4PM, a result that’s around what Captain America: First Avenger made ($4M off shows starting at midnight back in 2011, $25.7M Friday, $65M opening) and higher than Sony’s Spider-Man: Into the Spider-verse ($3.5M from 5PM shows, $12.7M Friday, $35.3M opening) in Thursday night previews. As we always note, these estimates come from Deadline sources, not Warner Bros.
Tracking has suggested that the film will open between $45M-$50M in U.S./Canada. While Shazam! isn’t deep-deep DC universe, he arguably doesn’t have the massive popularity of Superman who has been kept alive through movies and cartoons. While Superman has continually been kept alive by DC, Shazam goes in fits and starts.
While there was the 2010 DC direct to DVD toon Superman/Shazam! The Return of Black Adam, anyone over 45 will certainly remember watching Shazam! as a kid in the mid ’70s on TV with Jackson Bostwick in the title role.
Nonetheless, this was a means by New Line/DC to expand the comic book brand on screen with a more comedic, family-skewing superhero, much like Marvel did for its universe with 2015’s Ant-Man (which posted $6.4M in previews).
Get the rest of the story at Deadline.
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