Is Olivia Jade's Career as an Influencer Over?
by EG
Lori Loughlin's daughter Olivia Jade has always been more interested in being a social-media influencer than being a student, but the news that her parents paid bribes to get her accepted to USC may have thrown a wrench into her sponsorship deals. On the other hand, let's not forget that the world's most valuable influencer dynasty was built on a sex-tape scandal. Read on for details.
Lori Loughlin’s daughter Olivia Jade Giannulli — at the center of a university cheating scandal — could be in some serious hot water with a multitude of brand sponsorships hanging in the balance. The beauty blogger, social media star and YouTuber has 1.9 million subscribers on the video platform and another 1.3 million on Instagram. Since going to college, she has scored sponsorship deals with beauty and fashion companies Sephora, Too Faced, Tresemme, Smashbox, Marc Jacobs Beauty, Lulus, Boohoo and Dolce & Gabbana beauty as well as Hewlett-Packard.
Yet Loughlin was charged Tuesday for allegedly paying $500,000 in bribes to a USC employee to designate her two daughters as recruits to the school’s crew team — even though they did not participate in crew. Loughlin was indicted Tuesday along with fellow actress Felicity Huffman and more than 40 others involved in the college entrance cheating and bribery scandal, though "it remains to be seen if we charge any students," Andrew Lelling U.S. Attorney for Massachusetts, said during a media conference.
Loughlin's other daughter, 20-year-old Isabella Rose Giannulli, is also an influencer with 260,000 followers on her Instagram account @bella, but had her account set to private as of Tuesday afternoon.
Olivia Jade Giannulli started school at USC last fall. She posts fashion and makeup tutorials as well as lifestyle videos, many with college-oriented titles such as "Spend Time With Me at College," "College Dorm Tour" and "College Night Routine." She also posted video called "Olivia Jade x Sephora collection (holy sh*t)" about her collaborative makeup palette, the Olivia Jade x Sephora Collection Bronze & Illuminate Palette, which is still available for sale on the beauty giant's website for $28.
Get the rest of the story at The Hollywood Reporter.
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