'The Nun' Scares Up Great Business on Thursday Night
by EG
The Nun looks like it's going to be the biggest installment in The Conjuring franchise. The prequel did great preview business on Thursday night and seems to be heading for a bigger-than-expected weekend. Read on for details.
Via Deadline.
We’re hearing from sources this morning that New Line’s The Nun is coming in higher than expected with an estimated $5.4M, which easily makes it a record for a Conjuring universe Thursday night preview slaying Annabelle: Creation‘s $4M. This number is from industry sources, not Warner Bros.
With such a great start, the hope is that business keeps clicking as genre films can sometimes be front-loaded. Tracking is excited and has The Nun between $47M-$52M. Annabelle: Creation‘s Thursday repped 27% of its opening day Friday. A year ago, Warner Bros. woke this traditionally languid post-Labor Day frame alive with Stephen King’s It which drew an awesome $13.5M Thursday night before a $123.4M opening weekend.
The Nun‘s Thursday night also bests the $3.64M preview cash made by The Purge: Election Year, which was the highest preview night for that Universal/Blumhouse genre franchise.
We’re also hearing at this time that STX’s Peppermint made around $750K (again not from studio sources). More updates as they come.
1st UPDATE, Thursday 9:15PM: We’re hearing that in early estimates that New Line’s horror pic The Nun is on its way to a heavenly-sent Thursday night of $4M+ which if these figures maintain will make it the best preview in the The Conjuring universe ever. Previews began at 7PM tonight.
These figures do not come from Warner Bros, but Deadline exclusive sources, and as we always couch they can be higher or lower by tomorrow morning. But the B.O. faithful (stat peeps) believe The Nun is blessed.
Get the rest of the story at Deadline.
Are you planning to see The Nun? Tell us why or why not in the comments below.