NFL Games Coming to Amazon Prime
by EG
Amazon is getting into the sports arena.
The e-commerce giant has reached a deal with the NFL to stream 10 NFL Thursday Night Football games, The Hollywood Reporter has confirmed. The games will only be available to Amazon Prime members, who pay $99 a year for free two-day shipping and access to the service's library of streaming music, movies and television shows.
The one-year agreement is valued at around $50 million, according to reports in The Wall Street Journal and Recode, which both broke the news. That number dwarfs Twitter's reported $10 million deal last year to stream multiple games. The Thursday night package, which is currently split between CBS and NBC with five games each, will continue to air on linear television.
Recode reports that Amazon will run most of the ads that appear on the CBS and NBC broadcasts, though it will be able to sell a few of its own ads every game.
Read the rest of this article at The Hollywood Reporter.