New 'Once Upon a Time' Promo Features More 'Frozen'

Elsa has arrived, and not everyone in Storybrooke is happy about it.

The latest promo for "Once Upon a Time" features the "Frozen" heroine strolling through the streets of Storybrooke and past a few familiar landmarks (such as Mr. Gold's shop) as well as a few familiar faces (such as Mr. Gold himself).

As she goes, she freezes the town over, leading to different reactions from the characters. Mr. Gold stays inside and peers out at Elsa from a distance; Snow and Charming look ready to fight her if necessary; and Hook just seems confused.

Then there's Emma and Regina, who have their own characteristically sarcastic reactions.

Though Elsa's face is never shown, we know that Georgiana Haig will be taking on the role. She'll be joined by other new cast members Elizabeth Lail, Scott Michael Foster, Tyler Jacob Moore and Johnathan Rhys-Davies as Anna, Kristoff, Hans and and the Troll King, respectively.

We also know, thanks to Comic-Con, that we're seeing a version of these characters that have already experienced the events of "Frozen." An exclusive Comic-Con clip showed Elsa and Anna visiting their parent's grave before Anna's wedding to Kristoff.

Catch the premiere of "OUAT" on September 28th on ABC. Check out the teaser below: