New 'Black Widow' Trailer Draws Lots of Attention
by EG
Marvel fans are eager to see a new movie, and they're jumping at any sneak peek they can find. A new trailer for Black Widow racked up a record number of views in its first day this week. The movie itself won't debut until July, when it will be released in theaters and on the Disney+ streaming platform (for an extra charge to subscribers). Read on for details.
Marvel and Disney's third Black Widow trailer scored more than 70 million viewers in its first 24 hours, surpassing the second trailer by a substantial margin, or more than 13 million views.
The previous spot for the superhero pic earned 57 million views in its first day.
Usually, the numbers fall with each subsequent trailer. But not for April 3's Black Widow trailer. That could be the result of pent-up demand to watch a Marvel Studios movie.
Because of the pandemic, it's been almost two years since a Marvel Studios tentpole graced the marquee. Black Widow was first set to open in spring 2020 but was delayed numerous times due to the COVID-19 crisis.
The third Black Widow trailer surpassed numbers for subsequent trailers for Black Panther (48 million) and Ant-Man and the Wasp (52 million), as well as outpacing first-look trailers for WandaVision (53 million), Loki (36 million) and Falcon and The Winter Soldier (20.3 million).
Featuring Scarlett Johansson in the titular role, Black Widow is set after the events of Captain America: Civil War, where Natasha Romanoff must confront her history in order to face imminent threats. The trailer hints at the "unfinished business" and secrets of her past, before she became an Avenger, and having to go back to "where it all started."
Get the rest of the story at The Hollywood Reporter.
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