Netflix Takes a Run at EDM World with XOXO
by EG
Even though Zac Efron's We Are Your Friends failed to connect with audiences when it was released in theaters last year, Netflix appears to be convinced that there's a potential audience for film's set in the world of Electronic Dance Music. This week a new Netflix original film, XOXO, debuts, and it takes another stab at showing audiences how much fun it is to immerse yourself in EDM.
The new film is a feature-length comedy that follows the antics of six young people as they try to get their DJ friend on stage at the nation's biggest EDM festival (from which the movie gets its name). The role of the DJ, Ethan, is played by Graham Phillips (The Good Wife), and the ensemble cast also includes Sarah Hyland (Modern Family) and Chris D'Elia (Whitney). The cast also includes Ione Skye, who presumably won't be playing one of the EDM-obsessed young people, given that she is most famous for her role as a highschooler in 1989's Say Anything....
Last summer's nod to EDM Djs, Efron's We Are Your Friends, opened to a dismal $1.8 million in its opening weekend, bad enough to get it onto the list of the top 10 worst wide-release openings in history. The movie went on to earn just $3.5 million domestically, less than half of what its studio hoped it would take in.