'The Mummy' Probably Isn't Going to Be a Hit
by EG
Universal's The Mummy reboot is projected to open to $40 million-plus in North America in what would make a modest start for the event film starring Tom Cruise.
At the same time, Universal has yet to make its final three-week marketing push for the film, which opens June 9. According to two people with access to prerelease tracking, one major service has the opening at $40 million; another has it at $42 million.
These projections do not include international. The Mummy, costing roughly $125 million to make before marketing, should do substantially more business overseas than in North America and will have the advantage of opening day and date in almost every major market around the globe, including China.
Read the rest of this article at The Hollywood Reporter.
Tom Cruise has recently appeared in Jack Reacher: Never Go Back.