Matthew Weiner Confirms That Big 'Mad Men' Finale Question
by Andy Neuenschwander
If you watched the series finale of "Mad Men," chances are you were left wondering about that ending.
If you didn't watch the series finale of "Mad Men," stop reading! Spoilers are ahead!
The final shot of AMC's award-winning drama had Don Draper, finally finding some peace at a retreat in California, meditating in the morning sun. As a smile came over his face, we cut to that classic Coca-Cola commercial with the "I'd like to buy the world a Coke" song.
That ending could be interpreted multiple ways: either Don truly found his peace and stayed away from advertising, and the ad was just a ruse. The more accepted theory was that Don followed what Peggy said and came back home, using his experience at the retreat as the seed of the ad's look and feel.
Well, series creator Matthew Weiner has weighed in on that ending, clearing up any ambiguity. According to him, Don definitely did create that famous "hilltop" commercial.
"I have never been clear, and I have always been able to live with ambiguities," he said. "In the abstract, I did think, why not end this show with the greatest commercial ever made? In terms of what it means to people and everything, I am not ambiguity for ambiguity's sake. But it was nice to have your cake and eat it too, in terms of what is advertising, who is Don and what is that thing?"
He also defended the commercial itself against those who consider it to be corny:
"I did hear rumblings of people talking about the ad being corny. It's a little bit disturbing to me, that cynicism. I'm not saying advertising's not corny, but I'm saying that the people who find that ad corny, they're probably experiencing a lot of life that way, and they're missing out on something. Five years before that, black people and white people couldn't even be in an ad together! And the idea that someone in an enlightened state might have created something that's very pure — yeah, there's soda in there with a good feeling, but that ad to me is the best ad ever made, and it comes from a very good place. ... That ad in particular is so much of its time, so beautiful and, I don't think, as — I don't know what the word is — villainous as the snark of today."
You heard the man. That Coke ad is the greatest commercial ever, and the ending to "Mad Men" was perfect. The end.