'Mary Poppins Returns' Does Well in Previews
by EG
Disney's sequel to its classic musical, Mary Poppins Returns, got off to a good start with previews on Wednesday night, and it looks as if the movie will do well throughout the holiday season. Read on for details.
Via Deadline.
Disney’s Mary Poppins Returns is coming in around an estimated $4.8M for Wednesday after industry midday projections pushed the film significantly higher in the $7M-$8M vicinity. The sequel to the 1964 Oscar-winning musical led all titles yesterday. Disney will be reporting their official opening day figure later this morning.
Box Office analysts were seeing pre-sales around mid-day, which puffed up estimates, with evening business tapering off. The fall-off in projections for Mary Poppins Returns has nothing to do with the movie, rather the time of year. Moviegoers and families are still distracted by pre-holiday activities. There was only 6% of K-12 schools off yesterday, and remember musicals leg out: Fox’s The Greatest Showman made 92% of its $174.3M domestic B.O. last year after Christmas (and largely without Oscar buzz, it only received a nom for best song).
Those who showed up for Mary Poppins Returns last night enjoyed the Rob Marshall-directed musical with an A- CinemaScore and four stars on CinemaScore/Screen Engine’s PostTrak. Mary Poppins Returns was female heavy with 36% F25+ leading (they loved it the most at 91%), followed by F25- at 27%, M25+ at 24% and M25- at 14%. Family breakdown was 65% general audiences, 22% Kids, and 12% Parents. Other demos were 64% Caucasian, 19% Hispanic, 8% Asian and 4% African American. These demos will change as PostTrak polls throughout the weekend.
Get the rest of the story at Deadline.
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