Life After 'Pretty Little Liars': Freeform Needs Your Help
by EG
At the end of the current season, Pretty Little Liars, the Freeform network's highest-rated series will be no more. Now the network, its brand recently changed from the less millennial-friendly ABC Family, is looking for a series to take PLL's place as the network's flagship, and it's not having much luck.
Even the usually dependable PLL has struggled in the ratings lately, with its seventh season turning in series-low numbers fairly consistently. Even if the series is past its prime, though, it's still been doing much better than new series that the network had hoped would replace it. The horror anthology series Dead of Summer was cancelled this week after posting ratings that averaged two thirds lower than those of PLL, despite the new series' lead-in from PLL.
Freeform also cancelled the legal drama Guilt last month, after it drew ratings much smaller than even those of Dead of Summer.
Parent company Disney has been busily trying to reinvent Freeform to appeal to a more lucrative young-person demographic. So far, however, those efforts have been counterproductive, as ratings for the network overall have fallen precipitously since the rebranding at the beginning of 2016.
Pretty Little Liars will wrap up its seventh and final season in the spring of 2017.