Kylie is an Instagram Millionaire
by EG
Keeping Up with The Kardashians star Kylie Jenner has made a career out of posting photos of herself on social media, and it's a very lucrative career, indeed. One analytics firm claims that Kylie generates the "equivalent value" of a million dollars with each post she makes on a social media platform. We're not sure what the "equivalent" of a million dollars is, but it's certain that companies are willing to pay Kylie a lot of money to mention their products in her Instagram comments.
With great power, however, comes great responsibility. As Snapchat discovered recently, an ill-considered comment from Kylie can also cost your company a lot of money.
Via Us Weekly.
Keeping up with Kylie! With a following of more than 108 million, a new report claims that Kylie Jenner is making serious money moves on her Instagram posts.
According to the social media insight firm DâMarie Analytics, the 20-year-old makeup maven is the first member of her famous family âto grow her ad equivalent value to over $1,000,000 per post across her social media portfolio.â This means that every one of Jennerâs tweets, Snapchat Stories or Instagram posts including #ad or #sponsored is reportedly equivalent to $1 million.
Fans previously noticed Jennerâs value on social media in February when Snapchatâs stocks dropped $1.3 billion in market value after she tweeted that she no longer uses the app.
âKylie is an undeniable global brand, which may make some roll their eyes,â Frank Spadafora, DâMarie Analyticsâ CEO, said in a press release on Thursday, May 3. âBut the reality is this young, female entrepreneurâs savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve.â
The Kylie Cosmetics founderâs sisters trail far behind. Michael Heller, CEO of the digital marketing firm Talent Resources, told Us Weekly in March 2017 that Kim Kardashian is capable of making at most $500,000 per post, while sisters KhloĂ© and Kourtney Kardashian can earn up to $250,000.
Get the rest of the story at Us Weekly.
Do you think Kylie deserves to make a million dollars for posting a pic on Instagram? Speak up in the comments below.