Kim Kardashian's New Underwear Line Draws Criticism on Twitter
by EG
Kim Kardashian launched a new line of shapewear, and the line's marketing is getting heat from Twitter commenters. Many users are pointing out that the ad campaign's models don't actually need shapewear, and others are objecting to the idea that women should be wearing shapewear in the first place. Less controversial is the obvious Photoshopping of Kim herself in the photos. Read on for details.
Via Page Six.
Kim Kardashian helped to popularize Spanx, and now she’s finally launching her own shapewear line.
The reality star and makeup mogul, who has a penchant for skintight clothing, announced the launch of the brand, called Kimono, on Tuesday, saying it’s been in development for the past year.
Finally I can share with you guys this project that I have been developing for the last year.
— Kim Kardashian West (@KimKardashian) June 25, 2019
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
According to a news release from the company, the line of “shape-enhancing underwear” will officially be made available next month in sizes ranging from XXS to 4XL and in nine shades. There is currently no information about pricing.
“I’ve been passionate about this for 15 years,” she captioned images of the bras, singlets, shorts and briefs on Twitter. “Kimono is my take on shapewear and solutions for women that actually work.”
News first broke that Kim was branching into undergarments in April 2018, working with the team behind sister Khloé Kardashian’s Good American line, as well as denim label Frame.
Get the rest of the story at Page Six.
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