Kim Kardashian Gets a Warning from Federal Trade Commission
by EG
The Federal Trade Commission is cracking down on “influencers” — pop stars, athletes and musicians who promote products on social media without disclosing that they are being paid for their endorsements.
The FTC said Wednesday it had sent some 90 warning letters to influencers and marketers reminding them that they must “clearly and conspicuously disclose their relationship to brands” when paid to promote them on Instagram or other social media.
It marked the first time the FTC has specifically warned the celebrities themselves.
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The Kardashians do their influencing via social media and their Keeping Up with The Kardashians TV series.