Hilariously Crappy to Just Crappy - Watch Rebecca Black's New Video

To tell you the truth, I never got why people gave a rat's ass about Rebecca Black or "Friday."

Sure the song was crappy, and the video was ludicrous, but was it really awful enough to warrant such an explosive internet phenomena? To command parody covers from the likes of Stephen Colbert and Jimmy Fallon, not to mention the cast of "Glee"?

Meh. Luck, kismet and earnestness brought Rebecca Black into the public eye with "Friday," and now she's back with another video.

Black just released a video for her new single "My Moment," and well, it sucks. Not in a funny way, or an unintentionally goofy way, but in the way a young girl who has a lot to learn about pop music and probably isn't really ready to shoot a professional music video should suck. Only with added Autotune suckiness.

There's no reason to hate Rebecca Black, or belittle her, and the new video shouldn't come as much of a surprise to anyone. With a little time and some practice, and maybe some mentorship from other pop stars who have been prematurely been thrust into the spotlight, she might become a reasonably respectable pop talent.

Until then, it's her moment, for better or for worse.

Watch the video for Rebecca Black's "My Moment":