HBO Go Might Be Available to Purchase Solo Soon
by Andy NeuenschwanderIf you're a cord-cutter, this is just about the best news you could hear today.
Time Warner is "seriously considering" offering HBO Go as a standalone subscription, according to an interview with CEO Jeff Bewkes.
"It's a really good question. Many of you have asked it. And we ask it all the time and are always looking into it," he said. "We’re seriously considering what is the best way to deal with online distribution, but I don’t have anything to announce about it today."
Currently, HBO's on-demand streaming service is available only to those who have a cable subscription that includes a subscription to the premium network. While that ensures that some die-hard HBO fans will keep their cable, the current model also causes many subscribers to share their login with friends and family.
If HBO and Time Warner decide to offer the service without needing a cable subscription, HBO Go would act more like Netflix. It's likely that the move would cause a boom in subscribers, and the company might earn enough goodwill to limit the number of devices that can simultaneously run under one account, like Netflix does.
Bewkes said that the idea of a standalone subscription is becoming "more viable," but from the sound of it we probably won't be seeing it very soon. It would probably behoove HBO to get things in motion in time for the premiere of the next season of "Game of Thrones" though, as the increase in subscribers would cause on-demand ratings to soar and, hopefully, piracy to drop ("Game of Thrones" was the most-pirated show of last season).
As of now, you'll have to keep that cable subscription (or maintain that friendship with someone who has one) for a while longer. Those with Amazon Prime, however, can take advantage of the recent addition of shows from the HBO archives like "The Wire" and "The Sopranos."