'Guardians of the Galaxy' Storms into Theaters This Weekend
by EG
Guardians of the Galaxy Vol. 3 hits theaters this week, and it's likely to be a hit. The question is how much of a hit it's going to be. Lately, superhero movies, including Marvel's last big release, have been turning in disappointing ticket sales (as compared to what we've come to expect from comic-book blockbusters), and a sequel to the so-far-beloved Guardians movies will be a good test case. Early numbers show the third Guardians movie performing worse than the franchise's second installment, but the weekend will tell the real tale. Read on for details.
Now that he’s the guardian of DC Studios, James Gunn is bidding farewell to his work for rival Marvel with the release of Guardians of the Galaxy Vol. 3 in theaters across the globe this weekend.
Guardians 3 continues a long tradition of Marvel movies kicking off the summer season at the box office. It also unfurls on the heels of CinemaCon, the annual gathering of theater owners and Hollywood studios in Las Vegas. This year’s show was decidedly upbeat despite the threat of a writers strike (officially underway as of Tuesday, May 2). The good mood was due in large part to the stunning success of Universal and Illumination’s The Super Mario Bros. Movie, which has joined the billion-dollar box office club.
Most recent tracking numbers show Guardians 3 opening in the $120 million range domestically, which is notably less than the $146 million debut of 2017’s Guardians of the Galaxy Vol. 2, but ahead of the $94.2 million opening of the first Guardians in 2014, not adjusted for inflation.
It’s unusual for a title in the Marvel Cinematic Universe to open behind the previous installment in a respective series, but not unheard of. Those that have include sequel Black Panther: Wakanda Forever -- which was released as the pandemic still raged -- and Avengers: Age of Ultron.
Insiders at Marvel and parent company Disney are keen on Guardians 3 and believe it will benefit from good word of mouth. As of now, however, the film currently sports the lowest Rotten Tomatoes critics’ score of Gunn’s three movies. It’s also the longest in the series, at two hours and 30 minutes.
Box office analysts say they wouldn’t be surprised if Guardians 3 comes in higher, and that tracking has been complicated by the massive success of Mario, whose voice cast is led by Guardians star Chris Pratt, who had to find time to promote both movies.
Marvel could use a hit after the disappointing performance of Ant-Man and the Wasp: Quantumania, which opened ahead of the two previous Ant-Man installments but topped out at a franchise-low $476.4 million worldwide.
In terms of the Guardian franchise, the 2014 film earned $333.7 million domestically and $439.6 million for a global booty of $773.3 million, according to Comscore, unadjusted. Guardians Vol. 2 took in $863.8 million worldwide, including $389.8 million domestically and $473.09 million overseas.
China turned in a sizable $86.3 million of the first film’s total gross, and $100.7 million for the 2017 sequel. But in the pandemic era, Hollywood has seen many of its films turned away by Chinese government authorities, Marvel titles in particular. And while Guardians 3 is opening day-and-date in China this weekend, it goes up against a high-profile homegrown title.
Get the rest of the story at The Hollywood Reporter.