Emmy Award Ratings Keep Falling
by EG
Ratings for The Emmy Awards TV broadcast fell this year to reach an all-time low in viewership. The troubling news for the awards show is even worse when you consider that it's not the first time in recent years that the broadcast has set that dubious record. The ratings slide comes as streaming services have begun to dominate the awards over the traditional broadcast networks and cable channels. Read on for details.
The Emmy Awards fell to an all-time low in viewers for the third time in the past four years.
NBC’s broadcast of the 74th Primetime Emmys averaged 5.92 million viewers, the first time it has fallen below the 6 million mark. The previous low came in 2020, when 6.36 million people watched ABC’s telecast.
Monday’s show averaged a 1.09 rating among adults 18-49, also an all-time low for the Emmys.
Last year’s Emmy ceremony, which aired on CBS, reversed two straight years of all-time lows. That broadcast drew 7.83 million viewers and a 1.81 rating in the 18-49 demographic, the best marks for the Emmys since 2018. Mondays show slipped by about 24 percent in viewers and nearly 40 percent in the 18-49 demographic.
HBO’s The White Lotus was the big winner at Monday’s ceremony, taking home five awards, including best limited or anthology series (it won five more at the Creative Arts awards earlier in September). HBO’s parent, Warner Bros. Discovery, also came out on top with 40 total awards, 14 more than runner-up Netflix.
A four-network simulcast of Monday Night Football‘s season debut — across ABC, ESPN, ESPN2 and ESPN Deportes — delivered 19.84 million viewers, up 17 percent from 16.97 million for the franchise’s 2021 opener. Its margin of victory over the Emmys was a great deal wider than when they last aired opposite one another in 2018: On that night, ESPN’s football telecast averaged 11.72 million viewers to 10.21 million for the Emmys on NBC.
Get the rest of the story at The Hollywood Reporter.