Disney+ Now Has More Than 100 Million Subscribers
by EG
Disney's streaming platform Disney+ has achieved surprisingly huge subscriber growth in less than a year and a half since its launch. The company announced that the platform now has more than 100 million paid subscribers, and it's reached that milestone years ahead of initial expectations. The development is also important because Disney+ now has roughly half as many subscribers as industry-leading platform Netflix, which took much, much longer (18 years, actually) to reach the 100-million-subscriber mark. Read on for details.
Disney+ has passed 100 million paid subscribers after just 16 months, CEO Bob Chapek announced during the company's annual shareholder meeting.
"The enormous success of Disney+ — which has now surpassed 100 million subscribers — has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content," Chapek said. "In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the Company’s top priority, and our robust pipeline of content will continue to fuel its growth."
Disney launched the family-friendly streaming service in November 2019 with Star Wars original series The Mandalorian. The service recently bowed its first Marvel original, WandaVision. The finale of the series, which dropped on Friday, was so popular among viewers that it crashed the service in the early hours of the morning. Disney also recently released animated film Raya and the Last Dragon starring Kelly Marie Tran on Disney+ for an additional $30 purchase price.
News that Disney+ has hit the 100 million subscriber milestone comes days after the company launched a new Star branded hub in some international markets. Star brings Disney-owned, adult-oriented fare to the service.
Get the rest of the story at The Hollywood Reporter.
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