CW Wants You To Watch 'Vampire Diaries,' So They're Giving You A Car

It's been a long hiatus (as is often the case with the CW), but "The Vampire Diaries" is finally back this week. The CW wants to make sure you're going to watch it, so they have a special campaign going: they're giving away free cars.

As if you needed a free car to convince you to watch "The Vampire Diaries."

Tune in each night of this week, and you'll see a set of commercials featuring the stars of CW shows (like "Vampire Diaries," "90210" and "Gossip Girl") that will tell you how to enter. One lucky contestant each night will win a brand-new 2012 Ford Focus!

The campaign is designed to hype the return of "The Vampire Diaries" and "Nikita," which both return with new episodes this Thursday. What a Ford Focus has to do with vampires or femme fatales, I'm quite sure I don't know. But hey, free car! Who's complaining?

As an added bonus, the special commercials will also feature previews from the remainder of the season, so you might get a sneak peek of what will happen with Elena, Klaus, and the rest of the supernatural stars of "The Vampire Diaries."