Captain Marvel Gets Off to a Great Start in Previews
by EG
Marvel's Captain Marvel is certainly going to have the biggest debut of any movie so far this year, but it's also on its way to having one of the biggest debuts even compared to other big Marvel hits. The film did big business on Thursday night, setting the stage for a potentially impressive weekend. Read on for details.
Via Deadline.
FRIDAY AM UPDATE: Disney is reporting that Captain Marvel flew to $20.7M last night from shows that started at 6PM. Among Thursday Marvel previews that’s the fifth best after Avengers: Infinity War ($39M), Avengers: Age of Ultron ($27.6M), Black Panther ($25.2M), and Captain America: Civil War ($25M).
ComScore/Screen Engine PostTrak scores out of the gate for the 21st Marvel title in the MCU are off to a great start with 4 1/2 stars and a 73% definite recommend.
Disney has appropriately timed Marvel’s first female superhero movie to open on Women’s Day today in 4,310 theaters, and what a wonderful weekend this will be with Captain Marvel set to earn north of $140M. Spring breaks are starting up: ComScore shows 6% K-12 and 13% colleges off today, numbers which will grow to respectively 18% and 33% by Monday.
Among regular movies in release, DreamWorks Animation/Universal’s How to Train Your Dragon: The Hidden World led all pics with $1.35M yesterday, -9% from Wednesday for a two week haul of $104.9M including previews. The threequel is just $3.8M behind in its running domestic total when compared to its previous chapter; again that movie played in July when kids were off from school. Pic’s second week total was $37.2M.
Second yesterday was Lionsgate’s Tyler Perry movie Madea Family Funeral which made $1.2M, -6% for a first week of $33.8M.
Fox/Lightstorm’s Alita: Battle Angel made $445K yesterday, -28% from Wednesday, for an estimated third week of $9.9M and running total of $75.1M.
Get the rest of the story at Deadline.
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