Big 'Walking Dead' Ratings Aren't Coming Back
by EG
The mid-season premiere of The Walking Dead used to be an occasion for the already-hugely-watched series to post a very big ratings bump. This year, the bump didn't happen, and ratings for the mid-season premiere remained in line with the lowest ratings the series has ever seen. Read on for details.
Via Deadline.
The dreaded Whisperers have truly arrived on The Walking Dead, but the scariest villains from the comics couldn’t make much ratings noise against the Grammy Awards on Sunday. Music’s biggest night hit its lowest result ever among adults 18-49, but the zombie apocalypse drama also tumbled to midseason-return lows.
While the Greg Nicotero-directed “Adaptation” episode started putting the horror back into the AMC series based on Robert Kirkman’s comics, the ratings decline that has plagued TWD the past few years seems to have become the norm – as is the case in the majority of TV (as the Grammys could tell you).
Back for the first time since November 25, the ninth episode of the ninth season of TWD was watched by an audience of 5.2 million, with 2.6 million viewers in the adults 18-49 demo good for a 2.0 rating. Basically steady for the Season 9 midseason finale of last fall in both categories, the midseason return fell 44% from the Season 8 midseason return of February 25, 2018.
Dominated by the anticipated death of the Chandler Riggs-portrayed Carl Grimes, that midseason return did not face the Grammys. However, the “Honor” episode did take on and beat the closing ceremonies of the Winter Games.
Get the rest of the story at Deadline.
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