Best Buy Apologizes for 'Serial' Tweet After Criticism for Trivializing Girl's Murder

You know that podcast that you're obsessed with and/or everyone is talking about at work? It just got Best Buy in trouble.

"Serial," a podcast spin-off of "This American Life" produced by Ira Glass, has become a mega-hit and one of the most popular podcasts in history. The true-crime podcast centers on the case of Hae-Min Lee, a girl who was murdered 15 years ago as a teenager. Her ex-boyfriend, Adnan Syed, was convicted for her murder and is the main subject of the podcast's investigation.

According to the prosecution's timeline of the crime, Syed made a call to a friend from a Best Buy payphone after killing Hae-Min Lee, asking for help in burying her body. It's all pretty dark stuff.

So when Best Buy tweeted a joke about it, people got a little upset.

"We have everything you need. Unless you need a payphone. #Serial," tweeted the official Best Buy account, referencing part of the podcast in which journalist Sarah Koenig wonders if there was ever a payphone in the Best Buy at all due to conflicting reports.

Some took the tweet as a harmless joke that capitalizes off of the store's odd position in a major cultural phenomenon. Others saw it as a tweet that capitalized off of a girl's death.

After backlash from other Twitter users, Best Buy issued an official apology for the tweet. "We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn’t reflect the values of our company. We are sorry."