'American Horror Story' Doles Out Hints About Upcoming Season

American Horror Story is unlocking weekly hints about its upcoming seventh season.

For those who are in the dark, the FX anthology series has launched another unique marketing campaign for the weeks leading up to the debut of Ryan Murphy's next horror creation. This time around, the minds behind AHS concocted an interactive, multiplatform journey that will reveal news and clues about the Cult at the center of the election-themed season over the course of eight weeks, all leading up to the show's Sept. 5 premiere.

"This provides us the opportunity to do something different and to have a longform engagement with the viewers as we take them through this experience to premiere," Jason Phipps, FX senior vp digital media marketing, told THR. Unlike last season, where the title, theme and cast of the sixth cycle were kept a secret until premiere night, viewers will know more and more of what this season is all about as the days unfold. "We really wanted to provide a community and reward the AHS audience for their fandom."

Read the rest of this article at The Hollywood Reporter.

AHS: Cult will feature Emma Roberts.